MD TAHMID HASAN ANTOR · Lead Generation & Customer Acquisition Specialist

Google & Meta Ads Built to Generate Qualified Leads

I help businesses turn paid traffic into measurable calls, messages, bookings, and leads through Google Ads, Meta Ads, conversion tracking, and campaign optimization.

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  • For local service & high-intent B2C businesses
  • Calls, forms & bookings tracked accurately
  • You own every account and all data
MD TAHMID HASAN ANTOR Lead Generation & Customer Acquisition Specialist
  • Google Ads
  • Meta Ads
  • GA4
  • GTM
Years experience
4+
Projects delivered
300+
Ad spend managed
$5M+
Lead-gen businesses
150+

Introduction

Meet Tahmid

A short introduction to who I am, the businesses I work with, and how I approach Google Ads, Meta Ads and conversion tracking — so you know what working together looks like before we speak.

Who I am

A paid-ads specialist who measures success in leads, not clicks

I’m MD TAHMID HASAN ANTOR — a lead generation and customer acquisition specialist working with Google Ads and Meta Ads. I work with home service companies, automotive businesses, law firms, clinics and other high-intent B2C services that depend on a steady flow of calls, bookings and enquiries.

I focus on lead generation because it is where paid advertising is most measurable — and where bad setup is most expensive. Every campaign starts with accurate conversion tracking, a clear definition of a qualified lead, and a plan to improve cost per lead week after week.

Read my full background and approach

Services

What I do — and the business outcome behind it

Seven connected services that cover the whole path from ad click to booked appointment.

Google Ads Management

Show up when buyers are actively searching — and pay for calls and form leads, not just clicks.

  • Search & local campaigns built around buying-intent keywords
  • Search-term control and negative keyword hygiene
  • Bidding tied to real lead value, not vanity conversions
Explore Google Ads

Meta Ads Management

Create demand on Facebook and Instagram with offers and forms that attract buyers, not freebie-seekers.

  • Offer and creative strategy for lead-gen audiences
  • Instant forms vs landing pages chosen per goal
  • Pixel + Conversions API so optimization uses real leads
Explore Meta Ads

Lead Generation

A complete, measurable system — traffic, landing page, tracking and follow-up — designed to produce booked jobs.

  • Full-funnel planning from ad to booked appointment
  • Channel mix based on intent and budget
  • Lead qualification and speed-to-lead workflows
Explore Lead Generation

Conversion Tracking

Know exactly which campaigns produce calls, forms and customers — so budget decisions are based on facts.

  • Calls, forms, bookings and chats tracked separately
  • Enhanced Conversions and offline conversion imports
  • Audits that find double counting and missing data
Explore Conversion Tracking

GA4 & Google Tag Manager

Clean analytics that answer business questions: where leads come from, what they do, and where they drop off.

  • GA4 property, key events and audiences
  • Organized, documented GTM container
  • Looker Studio dashboards for owners
More on GA4 & Google Tag Manager

Landing Page / CRO

Convert more of the traffic you already pay for with pages built for one audience and one action.

  • Message match between ad and page
  • Short forms, click-to-call and proof above the fold
  • Test ideas prioritized by expected impact
More on Landing Page / CRO

Remarketing / Retargeting

Bring back interested visitors who did not enquire the first time — at a fraction of the cost of new traffic.

  • Audiences by intent and recency
  • Google and Meta remarketing coordinated
  • Frequency caps so follow-up never feels pushy
More on Remarketing / Retargeting

Industries

Who I help

Businesses where a single new customer is valuable and buyers search or respond with intent.

Core industry34 niches

Home Services

Roofing, HVAC, plumbing, restoration, remodeling, cleaning and more.

  • Roofing
  • HVAC
  • Plumbing
  • Electrical
  • Cleaning Services
  • Carpet Cleaning
  • Pest Control
  • Landscaping
  • +26 more
Home Services advertising
Industry group10 niches

Legal

Personal injury, immigration, family, criminal defense and more.

  • Personal Injury Law
  • Immigration Law
  • Family Law
  • Criminal Defense
  • Divorce Law
  • Employment Law
  • Estate Planning
  • Bankruptcy Law
  • +2 more
Legal advertising

How I work

A transparent four-step process

Tracking first, then campaigns, then disciplined optimization toward qualified leads.

  1. Discovery & Research

    We define what a qualified lead is worth to you, then I research search demand, competitors, your service area and your current account to find where money is leaking.

    OutcomeLead definition, budget estimate, audit findings

  2. Tracking & Campaign Setup

    Calls, forms and bookings are tracked as separate, verified conversions before a single dollar is spent. Campaigns are built around intent, location and offer.

    OutcomeVerified tracking, campaign structure, ads & landing page plan

  3. Launch & Data Collection

    Campaigns go live with controlled budgets. I watch search terms, lead quality and call recordings closely and remove waste early, while the platforms gather learning data.

    OutcomeLive campaigns, early waste removed, first lead-quality feedback

  4. Optimization & Scaling

    Budget shifts toward what produces qualified leads and booked jobs. Winning campaigns are scaled carefully; offline conversions teach bidding what a good lead looks like.

    OutcomeLower cost per qualified lead, documented changes, monthly review

Case studies

Proof: campaigns, strategy and results

Each case study breaks down the challenge, strategy, tracking, optimization and outcome.

Auto DetailingGoogle AdsPlaceholder

Auto detailing studio: from scattered clicks to booked ceramic-coating quotes

Search + Call assets

Problem
PLACEHOLDER — Budget spread across generic “car wash” searches; few quote requests for high-ticket services.
Strategy
PLACEHOLDER — Service-level search campaigns for ceramic coating and PPF, tight radius targeting, call tracking.
Result
PLACEHOLDER — Add verified results, e.g. change in cost per quote request over a stated period.
View Case Study
Personal Injury LawGoogle AdsPlaceholder

Personal injury firm: filtering expensive clicks down to real case enquiries

Search — practice-area campaigns

Problem
PLACEHOLDER — High cost per click with many informational and out-of-area enquiries reaching intake.
Strategy
PLACEHOLDER — Practice-area campaigns, intent filtering, intake call qualification and offline signed-case imports.
Result
PLACEHOLDER — Add verified results, e.g. change in cost per qualified case enquiry.
View Case Study
HVACGoogle Ads + GA4/GTMPlaceholder

HVAC company: rebuilding conversion tracking so bidding learns from real jobs

Tracking rebuild + Search

Problem
PLACEHOLDER — Google Ads reporting far more conversions than real leads due to duplicate and page-view goals.
Strategy
PLACEHOLDER — GTM rebuild, separate call/form actions, Enhanced Conversions, offline imports of booked jobs.
Result
PLACEHOLDER — Add verified results, e.g. reconciled conversions vs CRM and change in cost per booked job.
View Case Study

Client reviews

What clients say

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Client nameRole, Company · Industry
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PLACEHOLDER — Paste a genuine client review here. Specific details (lead quality, communication, reporting) are more convincing than general praise.

Client nameRole, Company · Industry
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PLACEHOLDER — Paste a genuine client review here. You can link it to the matching case study once that is published.

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Tools & expertise

The stack behind every campaign

Advertising platforms, analytics, CRM and automation — connected so every lead can be traced and followed up.

Paid Advertising

  • Google Ads
  • Meta Ads
  • Microsoft Advertising (Bing Ads)
  • TikTok Ads
  • ChatGPT Ads

Analytics & Tracking

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Google Search Console
  • Looker Studio
  • Meta Pixel
  • Conversions API (CAPI)
  • Google Ads Conversion Tracking
  • Enhanced Conversions

CRM & Lead Management

  • GoHighLevel (HighLevel)
  • HubSpot CRM
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Microsoft Dynamics 365
  • Freshsales
  • Keap

Automation & Lead Follow-Up

  • HighLevel Workflows
  • AI Lead Qualification
  • Automated SMS & Email Follow-Up
  • Missed-Call Text Back
  • Appointment Booking Automation
  • Lead Nurturing
  • CRM Pipeline Automation

FAQ

Questions business owners ask before we start

Something else on your mind? Ask it on the call — there is no obligation.

Should I run Google Ads or Meta Ads for lead generation?

Google Ads captures people who are already searching for your service, so it usually produces higher-intent leads faster. Meta Ads creates demand among people who are not searching yet, which works well for visual, considered or seasonal offers. Many businesses start with Google and add Meta once tracking and follow-up are solid.

How do Meta Ads leads differ from Google Ads leads?

Meta leads are often cheaper but less intent-driven, because the person was scrolling rather than searching. Quality improves with a specific offer, qualifying questions, higher-intent form settings, fast follow-up and sending real lead outcomes back to Meta through the Conversions API.

What makes a lead “qualified”?

We agree on a definition before launch — usually someone in your service area, needing a service you offer, with a realistic timeline and budget. That definition shapes the targeting, the form questions, the tracking and the way campaigns are optimized.

How much should I spend on ads?

It depends on your market, your cost per click and the value of a customer. During the strategy call I estimate a realistic starting budget from keyword and competition data, so you know what volume of leads to expect before committing.

Why does conversion tracking matter so much?

Google and Meta optimize toward whatever you tell them is a conversion. If page views or duplicate events are counted as leads, the algorithm learns the wrong thing and spends money finding more of it. Accurate call, form and booking tracking is the foundation of every account I manage.

How do you improve lead quality, not just lead volume?

By filtering intent at every step: search-term and negative keyword control, location targeting, pre-qualifying ad copy, form questions, and importing qualified or closed leads from your CRM so bidding favours the people who actually become customers.

How long until I see results?

Search campaigns can produce leads within the first days, but the first 4–8 weeks are mainly about collecting data and removing waste. Most accounts become steadier and more efficient after two to three months of consistent optimization.

What does working together look like?

It starts with a free strategy call and an audit of your current setup. If we are a good fit, I set up tracking and campaigns, launch, and then optimize weekly. You get clear reporting on spend, leads and cost per lead, and you keep ownership of every account.

Resources & insights

Answers to real Google Ads and Meta Ads problems

Practical breakdowns of the problems I see in audits, client questions and PPC communities.

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Meet Tahmid

The introduction video is being recorded. In the meantime, the fastest way to see how I work is a free strategy call.

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