Industry
Automotive service customers usually search when they have a problem today — a cracked windshield, a breakdown, a car that needs to be ready for sale. That makes calls and quote requests the core conversion, and local relevance the core targeting decision.
Leads that matter
Approach
Niches
Relevant services: Google Ads management, Meta Ads management, conversion tracking and lead generation systems.
Proof
Search + Call assets
Process
We define what a qualified lead is worth to you, then I research search demand, competitors, your service area and your current account to find where money is leaking.
OutcomeLead definition, budget estimate, audit findings
Calls, forms and bookings are tracked as separate, verified conversions before a single dollar is spent. Campaigns are built around intent, location and offer.
OutcomeVerified tracking, campaign structure, ads & landing page plan
Campaigns go live with controlled budgets. I watch search terms, lead quality and call recordings closely and remove waste early, while the platforms gather learning data.
OutcomeLive campaigns, early waste removed, first lead-quality feedback
Budget shifts toward what produces qualified leads and booked jobs. Winning campaigns are scaled carefully; offline conversions teach bidding what a good lead looks like.
OutcomeLower cost per qualified lead, documented changes, monthly review
Resources
Your Google Ads dashboard shows clicks every day and the budget is being spent, but the phone isn't ringing and the inbox is empty. You can't tell whether the ads are broken, the targeting is wrong, or Google Ads simply doesn't work for your business.
Updated
Google keeps recommending broad match, but every time you try it your search terms fill up with DIY questions, job seekers and searches from towns you do not serve. Phrase match feels safer, yet volume is thin and costs per lead are creeping up. You want to know which one is right for a local business with a limited budget.
Updated
Other industries
On a free strategy call I review your current setup, tell you honestly what I would change, and whether paid ads are the right lever for your business right now.