Google Ads Management
Search campaigns structured around buying intent, measured against real leads, and optimized every week — so your budget goes to people ready to call, book or request a quote.
Sound familiar?
What’s included
I review search terms, match types, locations, conversion actions and landing pages to find where budget leaks before touching anything.
Campaigns grouped by service and intent, with tight ad groups, relevant assets and location targeting set to people physically in your area.
Calls, forms and bookings tracked as separate actions, with Enhanced Conversions and offline imports so bidding learns from real leads.
Ads that pre-qualify — service area, offer, proof and next step — plus call, sitelink, callout and image assets.
Search-term mining, negatives, bid and budget shifts, ad testing and landing-page feedback, documented in a change log.
A simple dashboard showing spend, leads, cost per lead and lead quality — not a wall of impressions and CTR.
Good fit
See the industries I work with for niche-specific approaches.
Process
We define what a qualified lead is worth to you, then I research search demand, competitors, your service area and your current account to find where money is leaking.
OutcomeLead definition, budget estimate, audit findings
Calls, forms and bookings are tracked as separate, verified conversions before a single dollar is spent. Campaigns are built around intent, location and offer.
OutcomeVerified tracking, campaign structure, ads & landing page plan
Campaigns go live with controlled budgets. I watch search terms, lead quality and call recordings closely and remove waste early, while the platforms gather learning data.
OutcomeLive campaigns, early waste removed, first lead-quality feedback
Budget shifts toward what produces qualified leads and booked jobs. Winning campaigns are scaled carefully; offline conversions teach bidding what a good lead looks like.
OutcomeLower cost per qualified lead, documented changes, monthly review
Proof
Search + Call assets
Search — practice-area campaigns
Search + Local Services
Resources
Google keeps recommending broad match, but every time you try it your search terms fill up with DIY questions, job seekers and searches from towns you do not serve. Phrase match feels safer, yet volume is thin and costs per lead are creeping up. You want to know which one is right for a local business with a limited budget.
Updated
Your campaigns were producing leads at a cost you were comfortable with, and then, with no obvious reason, the cost per lead jumped. Budgets are being spent at the same pace but fewer leads are coming in, and it's tempting to start changing everything at once.
Updated
Your Google Ads dashboard shows clicks every day and the budget is being spent, but the phone isn't ringing and the inbox is empty. You can't tell whether the ads are broken, the targeting is wrong, or Google Ads simply doesn't work for your business.
Updated
FAQ
It depends on your market and cost per click. As a rule of thumb, the budget should be enough to generate meaningful lead volume each month — I will estimate this from keyword data during the strategy call before you commit to anything.
Sometimes, but only once conversion tracking reliably separates good leads from junk. For most local service accounts, search campaigns come first because they give more control over intent.
Yes. Campaigns are built in an account you own, and you keep full access to the account, data and tracking setup at all times.
On a free strategy call I review your current setup, tell you honestly what I would change, and whether paid ads are the right lever for your business right now.