Case studies

Google Ads & Meta Ads Case Studies

Real campaigns broken down step by step: the challenge, the strategy, how tracking was set up, what was optimised, and what changed.

Case studies marked Placeholder show the structure each study will follow. They are being replaced with verified client data.

Auto DetailingGoogle AdsPlaceholder

Search + Call assets

Problem: PLACEHOLDER — Budget spread across generic “car wash” searches; few quote requests for high-ticket services.
Strategy: PLACEHOLDER — Service-level search campaigns for ceramic coating and PPF, tight radius targeting, call tracking.
Result: PLACEHOLDER — Add verified results, e.g. change in cost per quote request over a stated period.

Personal Injury LawGoogle AdsPlaceholder

Search — practice-area campaigns

Problem: PLACEHOLDER — High cost per click with many informational and out-of-area enquiries reaching intake.
Strategy: PLACEHOLDER — Practice-area campaigns, intent filtering, intake call qualification and offline signed-case imports.
Result: PLACEHOLDER — Add verified results, e.g. change in cost per qualified case enquiry.

MedspaMeta AdsPlaceholder

Lead forms + Retargeting

Problem: PLACEHOLDER — Many cheap instant-form leads, few answered calls and a low consultation show rate.
Strategy: PLACEHOLDER — Higher-intent forms with qualifying questions, treatment-specific creative, instant SMS follow-up, CAPI.
Result: PLACEHOLDER — Add verified results, e.g. booked consultations and cost per booking.

RoofingGoogle AdsPlaceholder

Search + Local Services

Problem: PLACEHOLDER — Leads arriving from outside the service area and from DIY / supplier searches.
Strategy: PLACEHOLDER — Presence-only location targeting, service-split campaigns, negative keyword library, CRM job imports.
Result: PLACEHOLDER — Add verified results, e.g. qualified inspection requests per month.

DentalGoogle Ads + Meta AdsPlaceholder

Search + Lead generation

Problem: PLACEHOLDER — Reliance on referrals and no clear view of which ads produced new patients.
Strategy: PLACEHOLDER — Search for high-intent treatments, Meta for implant education, booking tracking across both.
Result: PLACEHOLDER — Add verified results, e.g. new-patient bookings attributed to paid channels.

HVACGoogle Ads + GA4/GTMPlaceholder

Tracking rebuild + Search

Problem: PLACEHOLDER — Google Ads reporting far more conversions than real leads due to duplicate and page-view goals.
Strategy: PLACEHOLDER — GTM rebuild, separate call/form actions, Enhanced Conversions, offline imports of booked jobs.
Result: PLACEHOLDER — Add verified results, e.g. reconciled conversions vs CRM and change in cost per booked job.

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